الخطوط السعودية

SAUDIA Partners with the Ministry of Culture to Celebrate “Year of Arabic Calligraphy”

Two Boeing 787 Dreamliner aircraft feature Arabic- calligraphy- themed livery to highlight Arabic culture and language

10 June 2021: Saudi Arabian Airlines (SAUDIA), the national flag carrier of the Kingdom of Saudi Arabia, joined hands with the Ministry of Culture to celebrate the “Year of Arabic Calligraphy,” by adorning two of its Boeing 787 Dreamliner aircraft with a special livery marking the initiative. Presently, the two aircraft have flown to London, Madrid, Dubai, Riyadh, and Dammam with many more scheduled international destinations to come.  

In addition to decorating the two Boeing aircraft with Arabic calligraphy, SAUDIA organized special events prior to their departures from the King Khalid International Airport in Riyadh and King Abdulaziz International Airport in Jeddah, where calligraphers wrote the names of passengers in Arabic calligraphy on a boarding passes replica. Passengers were also treated to a live performance of traditional Arabic music and were presented with the coloring booklet Mandala Arabic Letter – one of the winning initiatives of the Ministry of Culture’s Arabic calligraphy competition held previously. Both aircraft also displayed introductory videos and designs on their screens to familiarize passengers with Arabic calligraphy.

The Year of Arabic Calligraphy initiative was launched last year by the Ministry of Culture and supported by the ‘Quality of Life’ program, one of Saudi Vision 2030 realization programs. The initiative was extended for an additional year to include more programs and projects that demonstrate Saudi Arabia’s support for the art. It aims to develop calligraphy as a distinct art that embodies the richness and aesthetics of the Arabic language besides highlighting the Kingdom’s role in promoting Arabic calligraphy.

The initiative includes various programs and projects to emphasize the diversity of Arabic calligraphy, its role as a unifying force in the cultural heritage of the Arab world, and its links to the various fields of Arab civilization including religion, art, architecture, education, and craftsmanship. It also aims to familiarize people with the various types of pens, inks, and scripts used for Arabic calligraphy including Thuluth, Naskh, Ruqʿah, Diwani, and Kufic scripts, as well as the various typographies and artistic forms it has evolved into in recent times.

By supporting the initiative SAUDIA aims to introduce the local and international community to the efforts to transform the art of Arabic calligraphy from a source of knowledge to an aesthetic icon that represents the Saudi identity.

SAUDIA’s participation in the Year of Arabic Calligraphy initiative is in line with the airline’s cultural and community commitments, in addition to fostering awareness and understanding of Arab culture within and outside the Kingdom. Earlier this year, the airline partnered with the Saudi Heritage Commission and Lifebuoy to distribute heritage-themed personal hygiene kits for passengers, creating awareness about Saudi Arabia’s geographical regions. It has also partnered with the Royal Commission for AlUla (RCU) for a $1 million marketing agreement to promote AlUla as an iconic destination for Saudi tourists. By participating in various initiatives which also enhance its guest experience, SAUDIA aims to deliver on its commitment to facilitate the growth of the aviation sector and support the Kingdom’s transformation into a global hub for air transport, in accordance with the objectives of Vision 2030.

 

اظهر المزيد
زر الذهاب إلى الأعلى
Live Covid-19
United States 71٬925٬931
إجمالي الحالات: 71٬925٬931
وفيات: 889٬197
تم شفاؤها: 44٬365٬669
نشطة: 26٬671٬065
India 39٬542٬435
إجمالي الحالات: 39٬542٬435
وفيات: 489٬896
تم شفاؤها: 36٬793٬000
نشطة: 2٬259٬539
Brazil 24٬044٬437
إجمالي الحالات: 24٬044٬437
وفيات: 623٬145
تم شفاؤها: 21٬851٬922
نشطة: 1٬569٬370
France 16٬692٬432
إجمالي الحالات: 16٬692٬432
وفيات: 128٬629
تم شفاؤها: 10٬189٬305
نشطة: 6٬374٬498
United Kingdom 15٬859٬288
إجمالي الحالات: 15٬859٬288
وفيات: 153٬862
تم شفاؤها: 12٬222٬372
نشطة: 3٬483٬054
Russia 11٬108٬191
إجمالي الحالات: 11٬108٬191
وفيات: 326٬112
تم شفاؤها: 10٬023٬622
نشطة: 758٬457
Turkey 10٬947٬129
إجمالي الحالات: 10٬947٬129
وفيات: 85٬969
تم شفاؤها: 10٬238٬136
نشطة: 623٬024
Italy 9٬920٬051
إجمالي الحالات: 9٬920٬051
وفيات: 143٬523
تم شفاؤها: 7٬045٬249
نشطة: 2٬731٬279
Spain 8٬975٬458
إجمالي الحالات: 8٬975٬458
وفيات: 91٬741
تم شفاؤها: 5٬443٬632
نشطة: 3٬440٬085
Germany 8٬717٬145
إجمالي الحالات: 8٬717٬145
وفيات: 117٬354
تم شفاؤها: 7٬230٬000
نشطة: 1٬369٬791
Argentina 7٬862٬536
إجمالي الحالات: 7٬862٬536
وفيات: 119٬168
تم شفاؤها: 6٬863٬102
نشطة: 880٬266
Iran 6٬250٬490
إجمالي الحالات: 6٬250٬490
وفيات: 132٬230
تم شفاؤها: 6٬080٬343
نشطة: 37٬917
Colombia 5٬740٬179
إجمالي الحالات: 5٬740٬179
وفيات: 132٬240
تم شفاؤها: 5٬441٬021
نشطة: 166٬918
Mexico 4٬646٬957
إجمالي الحالات: 4٬646٬957
وفيات: 303٬085
تم شفاؤها: 3٬662٬458
نشطة: 681٬414
Poland 4٬518٬218
إجمالي الحالات: 4٬518٬218
وفيات: 103٬844
تم شفاؤها: 3٬847٬805
نشطة: 566٬569
Indonesia 4٬286٬378
إجمالي الحالات: 4٬286٬378
وفيات: 144٬220
تم شفاؤها: 4٬123٬267
نشطة: 18٬891
Netherlands 3٬889٬669
إجمالي الحالات: 3٬889٬669
وفيات: 21٬211
تم شفاؤها: 3٬019٬350
نشطة: 849٬108
Ukraine 3٬857٬455
إجمالي الحالات: 3٬857٬455
وفيات: 99٬215
تم شفاؤها: 3٬582٬908
نشطة: 175٬332
South Africa 3٬581٬359
إجمالي الحالات: 3٬581٬359
وفيات: 94٬117
تم شفاؤها: 3٬411٬555
نشطة: 75٬687
Philippines 3٬417٬216
إجمالي الحالات: 3٬417٬216
وفيات: 53٬472
تم شفاؤها: 3٬090٬164
نشطة: 273٬580
Canada 2٬921٬369
إجمالي الحالات: 2٬921٬369
وفيات: 32٬597
تم شفاؤها: 2٬593٬511
نشطة: 295٬261
Peru 2٬894٬215
إجمالي الحالات: 2٬894٬215
وفيات: 204٬141
تم شفاؤها:
نشطة: 2٬690٬074
Malaysia 2٬832٬945
إجمالي الحالات: 2٬832٬945
وفيات: 31٬892
تم شفاؤها: 2٬755٬933
نشطة: 45٬120
Czechia 2٬750٬865
إجمالي الحالات: 2٬750٬865
وفيات: 37٬034
تم شفاؤها: 2٬493٬865
نشطة: 219٬966
Belgium 2٬697٬239
إجمالي الحالات: 2٬697٬239
وفيات: 28٬780
تم شفاؤها: 1٬997٬677
نشطة: 670٬782
Thailand 2٬377٬500
إجمالي الحالات: 2٬377٬500
وفيات: 22٬035
تم شفاؤها: 2٬272٬009
نشطة: 83٬456
Portugal 2٬221٬825
إجمالي الحالات: 2٬221٬825
وفيات: 19٬569
تم شفاؤها: 1٬712٬467
نشطة: 489٬789
Israel 2٬212٬596
إجمالي الحالات: 2٬212٬596
وفيات: 8٬393
تم شفاؤها: 1٬761٬974
نشطة: 442٬229
Australia 2٬196٬869
إجمالي الحالات: 2٬196٬869
وفيات: 3٬121
تم شفاؤها: 1٬162٬619
نشطة: 1٬031٬129
Iraq 2٬154٬237
إجمالي الحالات: 2٬154٬237
وفيات: 24٬287
تم شفاؤها: 2٬078٬422
نشطة: 51٬528