الخطوط السعودية

SAUDIA Partners with the Ministry of Culture to Celebrate “Year of Arabic Calligraphy”

Two Boeing 787 Dreamliner aircraft feature Arabic- calligraphy- themed livery to highlight Arabic culture and language

10 June 2021: Saudi Arabian Airlines (SAUDIA), the national flag carrier of the Kingdom of Saudi Arabia, joined hands with the Ministry of Culture to celebrate the “Year of Arabic Calligraphy,” by adorning two of its Boeing 787 Dreamliner aircraft with a special livery marking the initiative. Presently, the two aircraft have flown to London, Madrid, Dubai, Riyadh, and Dammam with many more scheduled international destinations to come.  

In addition to decorating the two Boeing aircraft with Arabic calligraphy, SAUDIA organized special events prior to their departures from the King Khalid International Airport in Riyadh and King Abdulaziz International Airport in Jeddah, where calligraphers wrote the names of passengers in Arabic calligraphy on a boarding passes replica. Passengers were also treated to a live performance of traditional Arabic music and were presented with the coloring booklet Mandala Arabic Letter – one of the winning initiatives of the Ministry of Culture’s Arabic calligraphy competition held previously. Both aircraft also displayed introductory videos and designs on their screens to familiarize passengers with Arabic calligraphy.

The Year of Arabic Calligraphy initiative was launched last year by the Ministry of Culture and supported by the ‘Quality of Life’ program, one of Saudi Vision 2030 realization programs. The initiative was extended for an additional year to include more programs and projects that demonstrate Saudi Arabia’s support for the art. It aims to develop calligraphy as a distinct art that embodies the richness and aesthetics of the Arabic language besides highlighting the Kingdom’s role in promoting Arabic calligraphy.

The initiative includes various programs and projects to emphasize the diversity of Arabic calligraphy, its role as a unifying force in the cultural heritage of the Arab world, and its links to the various fields of Arab civilization including religion, art, architecture, education, and craftsmanship. It also aims to familiarize people with the various types of pens, inks, and scripts used for Arabic calligraphy including Thuluth, Naskh, Ruqʿah, Diwani, and Kufic scripts, as well as the various typographies and artistic forms it has evolved into in recent times.

By supporting the initiative SAUDIA aims to introduce the local and international community to the efforts to transform the art of Arabic calligraphy from a source of knowledge to an aesthetic icon that represents the Saudi identity.

SAUDIA’s participation in the Year of Arabic Calligraphy initiative is in line with the airline’s cultural and community commitments, in addition to fostering awareness and understanding of Arab culture within and outside the Kingdom. Earlier this year, the airline partnered with the Saudi Heritage Commission and Lifebuoy to distribute heritage-themed personal hygiene kits for passengers, creating awareness about Saudi Arabia’s geographical regions. It has also partnered with the Royal Commission for AlUla (RCU) for a $1 million marketing agreement to promote AlUla as an iconic destination for Saudi tourists. By participating in various initiatives which also enhance its guest experience, SAUDIA aims to deliver on its commitment to facilitate the growth of the aviation sector and support the Kingdom’s transformation into a global hub for air transport, in accordance with the objectives of Vision 2030.

 

اظهر المزيد
زر الذهاب إلى الأعلى
Live Covid-19
United States 34٬373٬460
إجمالي الحالات: 34٬373٬460
وفيات: 616٬377
تم شفاؤها: 28٬636٬942
نشطة: 5٬120٬141
India 29٬761٬964
إجمالي الحالات: 29٬761٬964
وفيات: 383٬521
تم شفاؤها: 28٬573٬021
نشطة: 805٬422
Brazil 17٬702٬630
إجمالي الحالات: 17٬702٬630
وفيات: 496٬004
تم شفاؤها: 16٬030٬601
نشطة: 1٬176٬025
France 5٬749٬691
إجمالي الحالات: 5٬749٬691
وفيات: 110٬634
تم شفاؤها: 5٬536٬319
نشطة: 102٬738
Turkey 5٬354٬153
إجمالي الحالات: 5٬354٬153
وفيات: 49٬012
تم شفاؤها: 5٬219٬797
نشطة: 85٬344
Russia 5٬264٬047
إجمالي الحالات: 5٬264٬047
وفيات: 127٬992
تم شفاؤها: 4٬839٬705
نشطة: 296٬350
United Kingdom 4٬600٬623
إجمالي الحالات: 4٬600٬623
وفيات: 127٬945
تم شفاؤها: 4٬296٬246
نشطة: 176٬432
Italy 4٬249٬755
إجمالي الحالات: 4٬249٬755
وفيات: 127٬190
تم شفاؤها: 4٬023٬957
نشطة: 98٬608
Argentina 4٬198٬620
إجمالي الحالات: 4٬198٬620
وفيات: 87٬261
تم شفاؤها: 3٬791٬979
نشطة: 319٬380
Colombia 3٬829٬879
إجمالي الحالات: 3٬829٬879
وفيات: 97٬560
تم شفاؤها: 3٬565٬158
نشطة: 167٬161
Spain 3٬753٬228
إجمالي الحالات: 3٬753٬228
وفيات: 80٬634
تم شفاؤها: 3٬540٬569
نشطة: 132٬025
Germany 3٬727٬624
إجمالي الحالات: 3٬727٬624
وفيات: 90٬820
تم شفاؤها: 3٬594٬700
نشطة: 42٬104
Iran 3٬070٬426
إجمالي الحالات: 3٬070٬426
وفيات: 82٬619
تم شفاؤها: 2٬708٬743
نشطة: 279٬064
Poland 2٬878٬276
إجمالي الحالات: 2٬878٬276
وفيات: 74٬734
تم شفاؤها: 2٬649٬535
نشطة: 154٬007
Mexico 2٬463٬390
إجمالي الحالات: 2٬463٬390
وفيات: 230٬624
تم شفاؤها: 1٬962٬152
نشطة: 270٬614
Ukraine 2٬227٬225
إجمالي الحالات: 2٬227٬225
وفيات: 51٬902
تم شفاؤها: 2٬145٬660
نشطة: 29٬663
Peru 2٬015٬190
إجمالي الحالات: 2٬015٬190
وفيات: 189٬522
تم شفاؤها:
نشطة: 1٬825٬668
Indonesia 1٬950٬276
إجمالي الحالات: 1٬950٬276
وفيات: 53٬753
تم شفاؤها: 1٬771٬220
نشطة: 125٬303
South Africa 1٬786٬079
إجمالي الحالات: 1٬786٬079
وفيات: 58٬323
تم شفاؤها: 1٬623٬319
نشطة: 104٬437
Netherlands 1٬676٬708
إجمالي الحالات: 1٬676٬708
وفيات: 17٬722
تم شفاؤها: 1٬588٬600
نشطة: 70٬386
Czechia 1٬665٬660
إجمالي الحالات: 1٬665٬660
وفيات: 30٬257
تم شفاؤها: 1٬631٬027
نشطة: 4٬376
Chile 1٬498٬231
إجمالي الحالات: 1٬498٬231
وفيات: 31٬140
تم شفاؤها: 1٬426٬275
نشطة: 40٬816
Canada 1٬405٬983
إجمالي الحالات: 1٬405٬983
وفيات: 26٬009
تم شفاؤها: 1٬366٬351
نشطة: 13٬623
Philippines 1٬339٬457
إجمالي الحالات: 1٬339٬457
وفيات: 23٬276
تم شفاؤها: 1٬257٬774
نشطة: 58٬407
Iraq 1٬274٬629
إجمالي الحالات: 1٬274٬629
وفيات: 16٬811
تم شفاؤها: 1٬188٬422
نشطة: 69٬396
Sweden 1٬084٬636
إجمالي الحالات: 1٬084٬636
وفيات: 14٬537
تم شفاؤها: 1٬037٬169
نشطة: 32٬930
Romania 1٬080٬070
إجمالي الحالات: 1٬080٬070
وفيات: 32٬115
تم شفاؤها: 1٬044٬773
نشطة: 3٬182
Belgium 1٬077٬758
إجمالي الحالات: 1٬077٬758
وفيات: 25٬110
تم شفاؤها: 1٬006٬824
نشطة: 45٬824
Pakistan 945٬184
إجمالي الحالات: 945٬184
وفيات: 21٬874
تم شفاؤها: 887٬095
نشطة: 36٬215
Portugal 861٬628
إجمالي الحالات: 861٬628
وفيات: 17٬057
تم شفاؤها: 817٬754
نشطة: 26٬817